We are a professional link advertising and internet marketing company that specializes in providing high quality backlinks to advertisers, and a quick easy way for quality website owners to sell text link advertising. Based in Richmond, Virginia, we've been helping advertisers rank better on search engines, and helping publishers make money for nearly 5 years...

Building links has long been the most essential part of any search engine optimization (SEO) effort. SEO experts found out a long time ago that Google and other mainstream search engines determine the display order of the search result pages based the the relevance and on the popularity of each site in the results. The most relevant, and most popular sites will appear at the top. And over 99 percent of all of the Internet's traffic that comes through search engines, come through clicks form that first page, so, the higher your site appears in that search results, the more traffic you generate. It's no wonder SEO experts everywhere will tell you that building quality backlinks is the key to building traffic

But not just any backlinks will do. As the internet has evolved, so too has Google and other search engines. They've seen reciprocal links spread like wildfire, diluting the importance links to a site. They've seen link farms, and word clouds, and bidding directories gain in popularity, and further deteriorate the quality of their search results. And so, they have adapted. Low quality links from all of these sources have been discounted, and in some cases, even negated altogether.

We've all heard the saying that content is king. Well, there's been a coup. Link Popularity is the new king of search engine optimization. Don't get me wrong, content is still extremely important, and is still the second most important factor in getting your site on the first page of Google for your most important key phrase. But Link Popularity is been proven to be the most important factor, especially on Google. Off page factors, such as the number and quality of websites that link to your website have exceeded the importance other factor found on your own site.

The three most important things in determining link popularity are..
1) The Number Of Incoming Links To Your Website
2) The Quality And Relevancy Of The Links To Your Website
3) The Anchor Text Of The Links To Your Website

The Number Of Incoming Links To Your Website
Simply put, the more links a site has pointed to it, the more popular it is deemed to be. However, it's not always that simple. Links that are 'reciprocal' (they link to you, you link to them) are often discounted. So, it's one way, they link to you links that are important here.

The Quality And Relevancy Of The Links To Your Website
While the sheer number of links that you have pointing to your website is important, it's also important to consider the quality of those links. All links are not equal. Some links are more important than others. A link from the very popular Yahoo would be much more important than a link from a website that just got started yesterday. The more popular the site is that links to you, the more important that link is. Popularity isn't the only consideration though. Relevancy is equally important. You want to be sure that sites that link to you are very similar in subject. A electronics site that links to a health site isn't going to count as much as a fitness sites that links to a health site.

The Anchor Text Of The Links To Your Website
The text that is used to link to your site is also strong consideration in determining link popularity. You want link to you site to be descriptive, easy to read, and have the key phrases that are important to you and that match the key phrases you have optimized your site for.

Two weeks, hundreds of publishers, dozens of links sold. A modest two week beginning to AdhocAds.com. Our very limited advertising campaigns have been successful as we begin to position ourselves to compete with some of the boy boys of the industry. We owe much of our initial headway our long term relationships with SEO specialists around the world that know that value of the text link advertising services that we offer.

In order for us to make AdhocAds.com an even better marketplace for text link advertising, we're going to need some feedback from you, the publisher, advertisers, and search engine optimization specialists.

It's no surprise, it's been happening for over a year now. Google has slowly devalued reciprocal links to the point where they are practically worthless. And they've placed a greater emphasis on quality one way inbound links. They've developed complex algorithms to uncover multi-site triangular linking as well, and they seem hell bent on forcing site owners to consider each backlink they acquire carefully.

So, when you buy text link ads, you need to carefully consider several variables.

1.) Make sure sites you place text link advertisements on are closely related to your own. It used to be that any link was a good one. Now, Google likes to see that the content of the sites linking to yours is closely related. Avoid placing ads on sties that have content on several different topics.

2.) Consider making some of your text link advertisements link to pages other than your homepage. Use some variety in what pages you link to.

3.) Make sure the pages that your link to in your text link ads have your keywords in the URL. For example www(dot)yourdomain(dot)com/keyword.html

4.) Make sure that the ads you buy use your main keywords as the clickable text. I can't tell you how often I've seen text link ads purchased that used the domain name as the clickable text, making the advertisement not as effective as it could be.

5.) Try to use different variations of the clickable text. Instead of always using 'main keyphrase', try using 'Main Keyphrase' and 'main key phrase', and 'keyphrase main'

And you can do the same. Text link advertising is as popular as ever, and it's no wonder. A few well place text advertisements linking to your site on related, high quality websites can do wonders for boosting your traffic, not to mention improving your search engine results pages.

Here's a few tips to keep in mind when selecting sites to place your advertisements on.

1.) Relevancy - make sure that that site you are going to place a text link advertisement on is closely related to your own. Search engines, especially Google, doesn't like to see inbound links from totally unrelated niches.

2.) Traffic - while everyone like to see those backlinks from high PR sites, let's not overlook the amount of traffic a site gets. Traffic of a site linking to you is probably more important that actual PR. The object of any advertisement should be to drive traffic to your site. What better way to do so than placing your link on a relevant site that has a lot of traffic, hense sending clicks directly your way?

3.) W3C compliance - a well put together design means that someone spent alot of time working the bugs out. And that means that the site you are buying ads on isn't some fly by night, 'made for advertising', hastily thrown up wordpress blog. You can virtually guarantee that any site that is W3C compliant is probably being actively promoted.

Browse through our marketplace of 100's of quality sites to purchase text link advertisements on at www.AdhocAds.com