Get Backlinks From Your RSS - Are your using your RSS to get Backlinks?

by
Daniel Mcgonagle

RSS is not understood by a lot of webmasters, therefore it's not used properly by most webmasters.
So let's skip the default definitions for what RSS stands for (really simple syndication) and let's get down into how people are MIS-using it.

Mis-use of RSS

If you have a blog an RSS feed is created automatically for you upon creation. Most blogs' main site feeds are seen on domainname.com/feed or /feed/rss. Since most people who THINK they know about the value of RSS simply submit their main site feed once as it is in its default state /feed or /feed/rss, they don't get the full value out of their submissions and RSS feed, on it's most basic level.

What you should do with your sites' main RSS feed:

Get in Translated over into a FeedBurner RSS feed which changes it from the default-looking RSS feed >domainname.com/feed to something with far better SEO benefits > domainname.com/yourmostimportantsitekeywordshere

Now, when you go to post your main site feed to the RSS aggregators, you'll be using Anchor Text for your main site in your RSS feed descriptions, which creates some valuable link juice to your site using free resources.

So get all your sites' RSS feeds turned into something that makes the name of the RSS feed keyword-rich and site descriptive. Feedburner does a good job of this but always seems to trip me up on one of their steps, but it's worst hit to get it done to archive anchor text in your RSS feed names.

What else should you do with your main site feeds?

Merge your RSS feeds and Mash them up into a Master RSS feed. RSS merging or RSS mashups is done by using 3d party resources to parse/merge/mashup whatever RSS feeds you enter into their user interface to create a centralized, mashed-up, merge RSS feed which has a combination of all those feeds, combined.

What to do with a Merged, MashedUp RSS feed?

If you have 4 niche sites and they all have feeds, create one master feed for all those sites and submit that master feed urls to the RSS aggregators sites. What you're doing here is creating a deeper deep-linking autopilot mechanism for getting backlinks.

If you don't have RSS feeds for a site because it's in html or ASP format, you can create feeds from HTML urls by going to sites like HTML2RSS to create feed-worthy urls to parse merge and submit.

I've used Yahoo Pipes to create Merged RSS feeds but FeedMingle, RSSMIX and HTML2RSS are some resources you should check out as well.

But wait, there's more! How to create more effective and direct RSS backlinks to all your site urls:

Everything this post covered so far is good for creating feeds which links to feeds, or feeds which links to recently posted content. This is all good advanced quality SEO work that builds your link popularity, but to get even more benefits from this sooner rather than later, you want to take things to a whole new level.

You want to submit each post, or article or webpage to the RSS aggregators as an individual RSS feed. A lot of webmasters who are into link building don't realize this can be done, and they're missing out on a lot of the benefits of RSS.

Read this article on RSS submissions to see what software can turn all your sites urls for all types of sites into individual RSS feeds that get posted to 20 RSS aggregator sites on autopilot each and every time you add new content to those sites. This is equivalent to getting 20 backlinks for everything you write on complete autopilot and has great SEO benefits for your ranking and link polularity.

The RSS BluePrint:

1- Create a list of all your sites (blogs, html APS etc..)

2- Use services like Feedburner to turn your blog site feeds into Keyword Descriptive Feed names (relevant to site s' main keywords)

3- Use HTML2RSS or other services that create feed-worthy urls out of non-blogs

4- Group your sites together by niche category, make a niche-grouped list of urls

5- Make a master RSS feed of the niche urls, and name it with the descriptive keywords for your niche, if available

6- Submit the Master Merged Feeds to the RSS aggregators

7- Promote your Master Feeds by getting some backlinks to them

Extra Credit: Consider using FriendFeed and Twitter to build Twitter Link wheels

Thanks,

Daniel McGonagle
http://linkvanareviews.com

P.S. I'd like to thank Chris for allowing me to make a guest author post on his site